The Atlas Republic Marketing Method helps you stop interrupting travelers from content that interest them and teaches you how to start creating the content that interests them.
This masterclass is the accumulation of 10 years of building, marketing and analyzing travel websites. Learn all our secrets for a successful marketing plan for your tour company or travel agency.
It's not about teaching you a couple tricks for a better approach, it’s about giving you the foundation to change everything you are capable of when it comes to creating a travel marketing plans and websites that are remarkable. It’s about giving you a clear roadmap to take your dream and make it a reality.
Make actual money from your website by learning from all the mistakes and failures we’ve made along the way. We’ll share specific steps on how to deeply understand who your audience is, how to write content that speaks to the needs of your ideal travelers, how to validate your assumptions (before wasting time and money), the most efficient way to build the marketing plan itself and conversion sequences that work extremely well for us and we’d wish we’d had when first starting out.
If you're a beginner, this course will give you the foundation you need to get really clear about how to build a travel website and a travel marketing plan that works.
If you're advanced, this course will help refine and clarify your travel marketing plan and approach in a way that's tangible and real.
DO YOU KNOW WHO YOUR IDEAL TRAVELER IS?
You're probably putting out content, ads, social posts and working really hard without results, right? I've seen this countless times, and I can almost guarantee that you're not getting results because you don't know who you want. Perhaps the most important part of the Atlas Republic Marketing Methodology is understanding who you want to attract. You'll learn all the techniques we use to track down the right people and find out as much as you can about them and then use that information to create remarkable websites that bring your travelers in like no tomorrow.
DO YOU KNOW WHAT THE TRAVEL BUYING LIFECYCLE IS?
Smart traveler marketers deeply understand the emotional phases their target traveler goes through when making a booking decision. You'll Learn what the travel buying journey is, why it matters and how it's going change the way you think about travel marketing.
DO YOU KNOW HOW TO DEVELOP YOUR SITE WITH CONTEXT?
Understanding the who and what are critical but what about creating a content strategy that works? How will you create a site full of content that does what you want it to do; get leads.
DO YOU UNDERSTAND WHAT CHANNELS TO USE?
A lot of companies use the "spray and pray" approach when it comes to promoting content. We believe that going after the channels that your travelers care about is the right approach. Learn how to determine those channels and how to work with them to drive results.
DO YOU UNDERSTAND HOW TO MEASURE THE METRICS THAT MATTER?
Measurement is the single most important thing you can do next to understanding who you're trying to attract. Learn how to cut out the noise and measure the things that matter.
CAN YOU BUILD A WEBSITE THAT CONVERTS VISITORS INTO LEADS?
Understanding the conversion sequence and how to use it is what will drive the leads to convert on your website. Learn what the conversion sequence is and how to use our pre-made layouts to make the process easy to execute.
- Lectures: 23
- Length: 7.5 hours
- Skill Level: All Levels
- Languages: English
- Includes: Lifetime access
- 30-day money back guarantee!
- Cheat Sheets
- Downloadable Guides
- Links to apps that we use
Instructor: Mikiah Fender
I spent eight years working at the luxury travel network, Virtuoso. For the last four of those years, I worked on the Virtuoso.com team, helping to understand and attract modern travelers. I’ve also helped hundreds of travel agencies, dozens of tour operators, and a handful of small ship cruise lines over the years with their digital advertising, web development, and overall digital strategies. I have a passion for web development, design and making marketing feel less like marketing and more like something people actually find value in.